Branthaven recently launched its latest condo to a select preview audience to great success. Condo Life spoke to Dan Marois, Branthaven’s director of sales, about the project and his top reasons why High Line stands out as a unique opportunity for today’s savvy homebuyers.

When did High Line Condos open for sale?

We opened in early May. The anticipation for High Line Condos was clear from months of online registrations, and when the queue formed outside the presentation centre on our preview days, we were pleased to see the interest that condo has piqued from buyers and investors alike. We knew it was special.

What is about High Line Condos that makes it special?

High Line Condos is unlike any other condo on the market in Mississauga for so many reasons.

First of all, it is a unique, boutique building – just six storeys but high on style and substance. People love High Line’s intimate scale. It is not a big, anonymous, highrise tower, but rather a right-sized neighbourhood residence, integrated into the lowrise local fabric, and people really like that about our design.

High Line is what we in the industry call “the missing middle” – a new development that is a thoughtful design, compatible with the scale and heights of what’s already in the neighbourhood.

Who is buying at High Line Condos and why?

Our preview opening has attracted a cross section of buyers. We have had locals buy for themselves to downsize, buy for their adult children to help launch their kids, and investors. What they have in common is they are drawn to the boutique scale of the building and the smart suite sizes and attainable lifestyle on offer.

Branthaven enjoys industry-wide recognition for its award-winning floorplans that are highly livable regardless of the square footage.

We specifically designed High Line Condos with more than 75 per cent of the building with one-bedroom and one-bedroom plus den plans to appeal to first-time buyers and investors alike. We have some units starting at $595,900.

And more than 80 per cent of suites are priced at less than $750,000. We have some units starting at $595,900. So, our investment appeal is truly great value.

When we consider High Line’s future potential rental income, North Mississauga is currently achieving 98 per cent of Toronto rental rates but at 33 per cent less than Toronto’s pre-construction pricing. So, bottom line, High Line Condos makes great pre-construction and long-term financial sense.

Additionally, High Line’s solid concrete and steel construction, future-proofing geothermal heating and cooling, and BH Home Technology integrated smart home systems are solid investment features our buyers noticed.

Why did Branthaven choose this Location?

High Line Condos location is in the heart of Mississauga’s Churchill Meadows neighbourhood. Unlike the crowded city centre, High Line’s rare park-like setting and local amenities are unrivalled and very desirable.

Great things are coming to this northwest section of Mississauga. And Branthaven will lead the way with High Line Condos as the first condo to kick-start the city of Mississauga’s proposed 4,000 unit “Ninth Line Development Corridor.”

High Line is also a highly connected transit location. On Ninth Line and Eglinton Avenue West, this intersection puts buyers in the centre of it all. Just minutes to Hwys. 404, 403, QEW and 401. The GO train stops at Streetsville Station or Erindale Station. The MiWay Transit bus stop is steps away. Residents will be able to walk to everyday shopping essentials, community centre, library, parks and walking trails from their front door.

What is the Design Concept for the building?

When we were working with our architect and interior design teams, we conceptualized High Line as a boutique hotel with intimate scale, design-forward style and bespoke amenity features.

With only 205 units, and a low profile six storeys and seventh floor rooftop outdoor space, we were inspired by contemporary design hotels you find in the world’s best cities. Not too big, with smart and stylish amenities that people really use and appreciate.

Our project branded name and building amenities, especially the rooftop terrace, take their design cues directly from New York City’s famed “High Line” – a destination elevated landscape park system enjoyed by tourists and locals all season.

Like its namesake, our High Line Condos’ rooftop terrace is designed for residents and their guests’ communal outdoor enjoyment and a cool boutique-hotel vibe. Built-in benches, a lounging lawn, friendly fire pit, barbecues and al fresco dining make this amenity space perfect for quiet relaxing and entertaining in high style. There’s even a rooftop pet run and dog wash station for four legged residents.

What are the other amenities like?

Amenity areas and furnishings are designed by our longstanding collaboration with world-renowned IIBYIV Design Inc. From the moment residents arrive, the lobby and lounge set the tone for contemporary living. The height of comfort and sophistication are apparent in the seamless flow of these ground floor common area spaces – lobby reception, fireside social lounge, party room, co-working space and fitness area.

An amenity space I would highlight as impressing our buyers is the co-working lounge. A great deal of thought and consideration went into the design of this soaring, spacious, multi-functional workspace. It is a stunning ground-level amenity wrapped in double height windows and a backlit feature wall, communal banquettes, workstations, modern fireplace and spectacular sculptural light feature and oversized topiary tree at its central focal point. This space will be where the “work from home” aficionados will gravitate to by day and linger later for its warm sunset lounge ambience.

What are some of the other details about the presentation centre and model suite, and why should prospective buyers visit?

The presentation centre offer visitors a complete experience and all the tools they need to make an educated purchasing decision. Designed to showcase the actual reception area, feature wall and furnishing of the lobby, along with the architectural scale model, video monitors, interactive 3D sales model and model suite.

Branthaven enjoys 50-plus years of industry-wide recognition for our award-winning floorplans that are highly livable, regardless of the square footage. The model suite at High Line Condos is a perfect example of this and makes for a compelling sales tool. Visitors to the model suite were delighted to walk through a 600-sq.-ft. open-concept plan with feature-filled Fresh Thinking kitchen, one-bedroom plus flex second bedroom/den, two baths, plenty of built-in storage and a full suite width balcony. That’s high style and great value.

High Line Condos’ Presentation Centre and Model Suite are located at 5160 Ninth Line, Mississauga. For more information or to register, visit branthaven.com or call 905.333.6158.