Emblem has been raising the bar with design, quality of finishes and overall appeal for residence with their last several projects. Now, Emblem is introducing Allure, a prestigious new Toronto icon at 250 King St. E. in the city’s most coveted historic district.

A monument to sophisticated living, Allure is a 43-storey tower that rises above a podium hosting carefully curated retail. This condominium community promises to deliver an exclusive, hotel-inspired living experience unlike any other in Toronto, with a curated selection of amenities offering unparalleled service and hospitality.

Emblem recently launched Allure at a unique, industry-defining event where Toronto’s business leaders, brightest minds and creators were thrilled to learn about the all-encompassing vision for the community. The immersive event took them on a journey into the future, when residents of the 509 suites will enjoy the luxuries of a five-star hotel every day.

Bold architectural lines

Upon entering Allure, residents and visitors cannot fail to be impressed by the lobby lounge, which balances bold architectural lines alongside commissioned sculptures and the soothing natural materials of marble, stone and wood. For those looking to enhance their well-being, the health spa, sauna, steam room and personal massage room provide a spa-like experience right at home. The indoor and outdoor fitness areas and cycle studio make it easy to feel inspired and motivated. For entertaining guests, the social lounge and dining lounge provide the perfect setting, while the private screening room is ideal for hosting a movie night. If you work from home, the coworking lounge encourages collaboration and creativity, and if you’re a parent, you’ll appreciate the children’s playroom and outdoor terrace.

Truly setting Allure apart is the Rolls-Royce chauffeur service. This exclusive service enables residents to effortlessly arrange to be driven in a custom-designed Allure Rolls Royce. Booked through the 24-hour concierge, Rolls Royce service makes any trip, for work or leisure, carefree and relaxing.

Subtle elevated environment

Inside the tower designed by Arcadis IBI Group, the interiors conjure a subtle elevated environment. Burdifilek, an acclaimed interior design studio known for creating expressive interiors for world-class brands, has designed spaces at Allure that are quietly elegant, timeless and confident in texture. With more than 150 awards and a commitment to creative intelligence and cultural relevance, Burdifilek has succeeded in fulfilling Emblem’s vision for meticulous design. Emblem is an art and design-oriented company that obsesses over every detail to create breathtaking living experiences that stand the test of time.

Step outside onto King East and you’re surrounded by everything that makes Toronto a world-class city. Major league sports venues, shops, restaurants, theatres and concert halls, the Distillery District, the waterfront and the newly expanded St. Lawrence Market are all within walking distance. In fact, the neighbourhood boasts a 100 Walk Score and a 98 Bike Score.

Allure also attains a 100 Transit Score, with the convenient King streetcar only a minute away from the front door. This streetcar moves rapidly along the car-free street, giving you fast access to TTC connections and downtown amenities. Soon, Toronto’s new Ontario subway line will connect you quickly to even more of the city. Major highways such as the Don Valley Parkway and the Gardiner all also close at hand.

Toronto is the largest financial hub in Canada, and if you work in the Financial District, you can either walk or take a fast TTC trip on the King streetcar. For anyone looking to be near Toronto’s thriving academic community, Allure offers proximity to George Brown College, Toronto Metropolitan University, OCAD, University of Toronto and more.

Unsurpassed level of refinement

The third-largest city in North America, Toronto stands on the world stage alongside cities such as New York and London. A testament to Toronto’s attraction and upcoming growth is the fact that it has been the number one city with cranes in North America since 2015. In 2022, Toronto had 252 active cranes, according to the Rider Levett-Bucknall’s Crane Index for North America.

Offering the best location in Toronto, Allure is distinguished by its vast array of top-tier offerings, and an unsurpassed level of refinement and luxurious service. As Allure’s tagline states, at this community “A life of distinction awaits.”

Emblem Developments is one of the fastest-growing real estate development companies in the GTA, with a focus on highrise residential buildings. It has been recognized by prestigious organizations within the building industry with awards that stand as a testament to its approach and provide a motivation to continue crafting homes of the finest calibre for residents and the community. Emblem’s current portfolio comprises more than 4,500 residences representing $3.6 billion of development value.

To register for Allure or for more details, visit emblemdevcorp.com. Illustrations are artist’s concept only. E. & O.E. May 2023