There’s a saying in real estate: Timing is everything. And right now, timing is on your side. The market is shifting. Rates are dropping. And Reid’s Heritage Homes is changing the game with a groundbreaking new initiative – the RHH BUILD Program, in partnership with RBC.

Whether you’re a first-time buyer, looking to upsize or considering a smart investment, this is your moment. Welcome to The Block on Clair in Guelph: A dynamic community designed for modern living, built with legacy craftsmanship and supported by innovative, buyer-friendly financing.

Introducing the BUILD Program: A smart path to homeownership

The BUILD Program (Buy with confidence. Understand the process. Invest in your future. Learn about opportunities. Your Dream is our mission, welcome home) is more than just a catchy acronym. It’s a strategic collaboration between Reid’s Heritage Homes and RBC, designed to make homeownership simpler, smarter and more accessible – especially for first-time buyers.

Through BUILD, buyers gain:

• Personalized affordability assessments
• Exclusive mortgage incentives such as 36-month rate caps, firm appraisals and extended amortizations
• Access to a dedicated RBC advisor to guide you from pre-approval to move-in
• Peace of mind through capped closing costs, flexible deposits and even cash-back offers

It’s about eliminating guesswork and building confidence – step by step. Whether you’re unsure how much you can afford or feel overwhelmed by the process, BUILD provides clarity, direction and support.

And for a limited time, Reid’s Heritage Homes is offering extra perks for BUILD participants, including:

• Buy with five-per-cent total deposit
• Free assignment to family members
• $5,000 IKEA gift card with your new home
• Priority access to move-in ready homes

It’s never been easier to get started.

Discover The Block on Clair

Guelph is one of Ontario’s fastest-growing, most livable cities – and The Block on Clair is its newest urban gem. This master-planned community blends urban stacked townhomes and rear lane garage towns in a vibrant, walkable neighbourhood surrounded by greenspace, shopping, schools and top-tier amenities.

Inside each home, you’ll find open-concept layouts, timeless high-quality finishes, smart and functional floorplans for easy low-maintenance living.

With VIP pricing starting from the $560,000s and occupancy set for 2027, buyers have both value and time on their side. It’s the perfect blend of affordability, comfort and long-term investment potential.

Why buy now?

The market has shifted in favour of buyers – and those paying attention are already making their move. Here’s why:

• Interest rates are easing, and lenders are offering longer amortizations for first-time buyers.
• Reid’s Heritage Homes is offering generous incentives and inventory pricing to attract early buyers.
• Prices are stable, but demand is poised to rise again as confidence returns to the economy.

And thanks to the BUILD Program, buyers now have direct access to tools that demystify the financial side of the journey. You’ll work with RBC to match your personal goals with tailored solutions and gain the support of a trusted advisor throughout the process.

No fine print. No pressure. Just personalized support to help you get home.

Explore more. Stress less.

At The Block on Clair, you’re not just buying a home. You’re joining a community where life is meant to be lived fully.

Parks and nature

Walk to Clair Park, Preservation Park or hop on the Orin Reid Trail system in the one-of-a-kind Reid’s Heritage Homes community – Westminster Woods. Hike, bike, golf or picnic just minutes from your door.

Shopping and dining

From local favorites such as Market Fresh and Rug & Weave to big-name retailers and restaurants, everything you need is close by, including everything you could need at your doorstep – restaurants, shops, pharmacies, movie theatres and much more.

Education and opportunity

Live minutes from the University of Guelph, Conestoga College and thriving job sectors such as agri-tech, manufacturing and IT.

Culture and fun

Catch live music at the Hillside Festival, sip a brew at Sleeman Brewery or explore downtown Guelph’s historic charm.

It’s city life without the stress – and nature without the commute.

Built with care by Reid’s Heritage Homes

For more than 45 years, Reid’s Heritage Homes has built a reputation on integrity, quality and compassion. The company treats each buyer not as a customer, but as a future neighbour – and that commitment shows in every home it builds.

“We believe there’s much more to buying a home than handing over a set of keys. We don’t just build communities, we are one,” says the Reid’s team. “That’s why our customer experience begins long before move-in day and continues long after.”

With the BUILD Program, that promise is taken even further. It’s not just about home construction – it’s about connection, guidance and delivering peace of mind.

Visit the Cambridge Discovery Centre

Want to see what’s possible? Visit the Cambridge Discovery Centre, located at Reid’s Heritage Homes’ head office at 700 Jamieson Parkway, Unit 102, Cambridge, Ont., just three minutes from Hwy. 401 (Townline Road Exit).

Explore all active communities, view floorplans, tour model homes and learn more about the BUILD Program directly from the team. Whether you’re curious or committed, you’ll leave feeling confident and informed.

Ready to BUILD your future?

Now is the time. With builder incentives, RBC-backed financing support and a truly livable, loveable community, The Block on Clair is your opportunity to step confidently into homeownership.

To book an appointment or speak with our sales agent, contact Katriina Stafford at kstafford@1111realty.ca or 416.278.0340.

For more information, visit reidsheritagehomes.com or theblockonclair.ca.